Rindy Portfolio

Throughout my career, I’ve successfully led digital transformation initiatives in the healthcare, market research, and media sectors.

In the past five years, I’ve twice been named a “Super Achiever” during my annual performance reviews, and also won the “Best Team Leader” award.

My proudest achievement was replacing monolithic vendor software with a market research platform I designed myself. By gathering feedback and listening to our users, I recognized that we were paying for too many unused features while still missing the benefits of needed customization. I led my team to build and release “The Hopper” in just under four months, resulting in over 50% cost savings and 20% productivity gains. Today this system handles more than 300,000 online survey completions per year.

We also built a complementing payments platform to manage individual honoraria reward payments to our survey completers. Through a data-intensive process review, we were able to cut our fulfillment time from weeks to hours, helping us to drive customer engagement. Completions from our own panel rose to 70% of required quota, significantly reducing our custom recruitment costs.

Before that, we were the first team at the company to introduce device-tagging technology, cutting duplicate responses by 75% and effectively eliminating fraud in our market research operations. We also professionalized our email infrastructure, allowing us to scale from sending millions of emails per month to sending millions per day.